SCALABLE MARKETING FOR STARTUPS IN 2025: SHOULD YOU OUTSOURCE OR BUILD IN-HOUSE?

Introduction In 2025, startups are under more pressure than ever to scale fast, stay lean, and prove ROI on every marketing dollar. As technology continues to evolve and customer expectations soar, one question consistently divides startup founders: Should we build an in-house marketing team or outsource to a marketing agency? Let’s break dow